How media publishers can benefit from using Airly’s air quality data?
Airly‘s groundbreaking AI-driven air quality system delivers real-time updates about air pollution in your particular location. As on a few solutions in the world, Airly provides 24h air quality forecast with +80% accuracy.
interesting and engaging content is something which media publishers are always looking for. Air quality, weather conditions and climate changes are currently widely discussed topics across all kinds of information services.
How to show your involvement in this important topic and give your followers another reason to visit your media on a daily basis?
By partnering with Airly you receive access to live, verified measurements, providing your followers with the best quality information about the air in their neighbourhood.
What are the main benefits that may encourage large media providers to use the Airly system?
There are many of them. But let’s name a few:
Fact 1 – We all know that weather information is always one of the most frequently checked parts of the news. No matter if you are a TV broadcaster, or a news web portal or newspaper editor-in chef you would definitely agree that having a good weather forecast is a must-have. However, air pollution has become a second important topic which is widely discussed and knowledge desired.
By receiving access to the Airly API you get access to a unique database of verified measurements from over 3000 worldwide locations.
Fact 2 – content is king. A complex and trustworthy source of air quality content that delivers, can become a brilliant way to create widely discussed and shared articles. You can be the first place all your followers go to get live air quality data.
Fact 3 – well-targeted ads can drive valuable traffic. Targeting ads based on current weather conditions can become a great insight for individually addressed content. Imagine adds for air pollution masks, air purifiers, electric cars, bikes, pharmaceuticals and many others based on the real-time provided air situation.
Fact 4 – last but not least, the media plays an important role in the flow of information and the primary responsibility to share the things that matter to people.
The quality of the air we breathe has a significant impact on our health and the discussion on climate change is one of the most important ongoings in the public debate. You cannot miss the opportunity to become a significant voice in the fight for a better climate.
We are proud to cooperate with some of the top media European media, who distribute our data about particles and gas pollutants to their readers.
Here are a few examples of partners we’re proud to cooperate with:
Ringier Axel Springer
Owned by the multi-national media company – Ringier Axel Springer, Onet is one of the leading web portals in Poland. According to the statistics from the end of the year 2018, the news and multimedia website has been visited by 16,5 million users (via Gemius/PBI). The information about the current air quality is displayed both on the main website of Onet (see picture below)
Where you can track the overall state of air quality on any given day in your region.
When you enter the weather website (pogoda.onet.pl) you can gather further information about the levels of the current PM 2.5 and PM 10 levels.
See Onet.pl’s weather pages with current Airly air pollution data:
Polsat Group is one of the three biggest TV media groups in Poland. One of the channels in its television portfolio – Polsat News decided to invest in extensive and trustworthy air pollution data all across the country by using the Airly API. The current air quality information can be viewed on the channel’s official news website. You can check the overall state of air quality in the given area on the main website, but also more specific data on the “weather” section of the service. According to the data published by Polsat News itself, in June 2019, the service has been visited by 3,1 million users.
Here is how the Airly widget looks on the Polsat News website:
Agora, Gazeta Wyborcza
Providing air quality information for one of Poland’s leading daily newspapers is quite a challenge because the data is displayed on all 20 region editions of the publication and must be designed and printed before appearing at press points all over the country.
. That’s why “Gazeta Wyborcza” is using our advanced AI-based air quality forecast algorithm to present the future air quality with maximum certainty. The air quality data for the given day is presented for each regional issue of “Gazeta Wyborcza” on the front page of the newspaper. Approximate daily sales of “Gazeta Wyborcza” are around 100.000 copies.
A photo presenting the first page of a local issue of “Gazeta Wyborcza” with Airly air pollution forecast:
Another big news & entertainment web portal from Poland – Interia also decided to use Airly’s data. The data is displayed in the “weather” section of the service and it includes the current CAQI index and the levels of PM 2.5 and PM 10. According to the data from Gemius/PBI, Interia has been visited by 13,7 mln users (data from December 2019).
Here is how the Airly widget looks on Interia’s website:
Different types of PM and gas pollutant are things that are very important and can definitely enrich media content.
If you are interested in publishing forecasts, analyzes and current air quality data in your medium, please contact us via our contact form [HERE].