HomeBlogAirly launches a second wave of the successful campaign with Philips in Romania

Airly launches a second wave of the successful campaign with Philips in Romania

Philips Romania and Airly continue to expand the first independent air quality monitoring network in Romania through the “Romania breathes” campaign.

  • At the beginning of the year, in the first phase of the campaign, the independent Airly network, launched in Romania together with Philips, was expanded with 78 sensors. Currently, the network has 115 air quality monitoring sensors in 18 cities across the country.
  • In Bucharest, between 2019 and the first half of 2020, the average number of days with a PM2.5 level of suspended particles that exceeded the norms accepted by the World Health Organization was 98.
  • According to the World Health Organization, indoor air can have up to 5 times more allergens and pollutants than the outdoor air. Philips air purifiers capture and eliminate 99.97% of allergens and pollutants in the home.

Philips Romania and Airly continue to inform people and provide them with access to real-time and free data on the quality of the air we breathe by measuring the level of suspended particles emissions, PM 10, PM2.5 and PM1, and announces a new phase of the “Romania breathes – let’s repair the air together. 

The campaign takes place between November 9 and December 31, 2020, on the dedicated website, www.romaniarespira.ro, and aims to expand the first independent air quality monitoring network in Romania with sensors in several cities in the country, in order to raise awareness around the air quality and periods of pollution.

According to Airly data, in Bucharest, between 2018 and 2019, the average number of days with a level of PM2.5 suspended particles that exceeded the norms accepted by the World Health Organization was 130, while between 2019 and 2020, it was of almost 98 days.

“Our experience from other markets shows that building hyperlocal, real-time air quality sensor networks is something that pushes the knowledge about the air we breathe to an entirely new level. With the help of Philips, and a very engaged community of “smog fighters” in Romania, we are getting closer to the goal of having all of the country covered by our sensors. A successful second edition of the “Romania Respira” campaign would definitely help to see the air quality in Romania in a bigger picture, and will guide people on how to tackle the problem. The air pollution’s impact on humans’ health and well-being is already confirmed in multiple science publications and widely discussed. The current Covid-19 situation and the relationship between contaminated air and the spread of the virus, makes our challenge even more urgent these days.”

View #RomaniaRespira website now and get invloved HERE.

 Airly, Wiktor Warchałowski statement, CEO and co-founder of Airly – about the objective of the campaign in Romania, key results, strategic plans for the future

“The air we breathe is a mixture, a composite. It is very important to know what the level is and what type of particles we breathe, in one environment or another, in a certain period. When the level of airborne particles is high and mixed, both outdoors and indoors, such as exhaust emissions, bioparticles such as allergens, it means we are exposed to particles that can attack the airways and induce inflammation. It is important not to have long-term exposure to levels of particles considered unsafe for health”, says Camelia Berghea, MD. – TBD a medical point of view

In the current context, our health is a priority and Philips’ efforts focus on this direction. We joined this initiative with Airly in 2019, we have continuously involved in it so that people can better understand what is in the air they breathe, how they can protect themselves indoor, what is the connection and what are the differences between both exterior and interior air pollutants, respectively how they can be sure they breathe a healthy air at home. And the results were starting to appear quite soon. We have noticed a growing trend in the air purifier market in the last two years, this year being the year with the strongest growth. The context of the pandemic contributed to these results, people being more and more concerned about the quality of the air they breathe and their general state of health during this year, while we spent much more time at home”, says Bianca Severin, Business Marketing Manager Home Care Philips Romania.

From 23 sensors in 2019 to 115 sensors now: In the first phase of the campaign, between January and March 2020, the independent Airly network, launched in Romania together with Philips, expanded by 78 sensors. Currently, the network has 115 air quality monitoring sensors in 18 cities in the country and provides information on the level of suspended particles, PM 10, PM2.5 and PM1, in real time and free of charge, in the area where the sensors are installed, on the website or in the Airly smartphone application.

Indoor air is more polluted than the outdoor air: The campaign continues to raise awareness about indoor air quality, which can have up to 5 times more allergens and pollutants than the outdoor air, according to the World Health Organization.

Philips Romania offers to those involved in the campaign solutions for monitoring and purifying indoor air. Thus, all people who will join the cause, through a donation or through the direct purchase of a sensor, will receive a 40% discount for the purchase of a purifier from the Philips range, which captures and eliminates 99.97% of allergens and pollutants from the house. These include pollen, mites, mold spores, animal hair, smoke, bacteria or viruses up to 0.003 microns.

Romania breathes – let’s repair the air together

During the campaign, anyone can get involved in purchasing a sensor in a specific city in the country through a donation or direct purchase, but also in choosing the areas where the sensor will be installed. For sensors purchased through donations, the locations where they will be installed will be chosen by a vote on the campaign website, by each person involved.

Each time the cost of a PM sensor is covered, respectively 353 euros (with delivery costs included),- the Airly team will install it in the area with the most votes.

Social involvement and education of young generations on air pollution: During the campaign, Philips Romania will donate 25 sensors to cities in the country that are not covered by the Airly network, which will be chosen by direct public vote. Moreover, as of next year, Philips Romania aims to start getting involved in educating young generations about air pollution through interactive lessons for high school students.

Join Romania Respira Event on Facebook HERE. 

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About Philips Romania

Royal Philips (NYSE: PHG, AEX: PHIA) is a healthcare technology company focused on improving people’s lives and generating better outcomes throughout all stages of health, from a healthy lifestyle and prevention to diagnosis, treatment and home care. Philips uses advanced technologies and combines clinical expertise with that dedicated to consumer products, in order to provide integrated solutions. Based in the Netherlands, the company is a leader in medical imaging, imaging guided therapies, patient monitoring systems and medical informatics, as well as in the field of consumer health and home care. Philips’ health technology portfolio generated sales of 18.1 billion euros in 2018, and the company has approximately 77,000 employees and is present in over 100 countries. More news about Philips is available at www.philips.com/newscenter

About Airly

Airly is a technology company in the field of air quality monitoring, headquartered in Krakow, Poland. Since 2016, Airly has been building the largest global network of air quality sensors in order to help inform and raise awareness about air pollution issues. A complete air quality monitoring system includes advanced data processing technologies and an AI-based algorithm for air quality forecasting, sensors capable of operating in various weather conditions, with real-time measurements, available at https: // airly.eu/map/en/or in the Airly smartphone app.

 

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